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Кейс Forma GmbH – Как открыть представительство конструкторского бюро в Германии?
From Research to Export: Wild Mushrooms Journey to European Markets
MARKET AND COMPETITION ANALYSIS, NEGOTIATION SUPPORT, B2B SALES LAUNCHING
GRASS LLC deals with air delivery of fresh mushrooms (chanterelles and porcini mushrooms), as well as frozen and dried mushrooms.
Expanding into the German and Serbian markets in 2021-2023
We conducted extensive marketing research and analyzed the European market to identify key players in the production and distribution of wild forest mushrooms.
Marketing research and competitive analysis
Based on our results, we provided the samples of wild mushrooms to Germany, a laboratory in Berlin, to test their quality.
We created a professional website in three languages. Additionally, we registered the GRASS LLC on the Europages portal, effectively processing incoming requests to increase sales.
Building company online representation
Our team successfully found reliable partners in Germany through a series of negotiations, resulting in the conclusion of export contracts. We efficiently managed shipments and organized product acceptance, ensuring a seamless experience for our service recipient.
Getting first partners and contracts in Germany
Later on, we received a new order from the client who recognized the potential of the Balkan market for his Goods (in dry and cooled condition). Our insider in Serbia conducted thorough market research, identifying key players in the production and distribution of wild mushrooms in the Balkan market.
Balkan market breakthrough
Our team successfully arranged a series of present and online meetings with the importers interested in collaborating on importing and also re-exporting wild organic products to Europe.
Online and offline negotiations
Our customer made successful shipments to clients in both Germany and Serbia, while simultaneously accessing the Balkan market as an interesting hub for re-exporting their products to European markets. So, we established a long-term partnership for mutual success.